With so many sources for news, entertainment and information available through so many platforms, competition for attention is fierce. Journalists today must work harder to identify and understand their readers, viewers and listeners. Otherwise, it’s too easy to get lost in the fray.
What can you do to prepare for the challenge?
Whether you’re running a newsroom, dashing to an assignment or scrambling for a freelance scoop, you need to know what distinguishes you and your work so you can:
- use the best tools to make your work shine
- connect with people who want and need what you’re providing
- engage with your community — however you define it — so people know they can count on you
- have an identity and identify your core audience
Come to SPJ’s Western Regional Conference to learn more. If you don’t claim your audience, someone else will.